About us
In 2008, LAPIX Sagl (an outdoor advertising agency) created the ETUIX brand that links together the love for fashion and passion for the environment.
ETUIX recycles advertising posters made out of PVC, which, at the end of each advertising campaign, would have been discarded with huge costs in terms of both waste disposal and damages to the environment. It converts them into unique fashion accessories such as hand bags, cases, back packs, purses, shoes and belts.
The ETUIX project combines the Swiss concept with the glamorous handcraft made in Italy.
Our Story
Because of the need to dispose of PVC advertising large posters, in October 2008, advertising agency LAPIX SAGL established ETUIX whose aim is to recycle PVC posters from their customers, converting them into unique fashion accessories.
In June 2009, after many months of concept planning, we created our first ETUIX product commissioned by an important Swiss client: the product was a small GOLF BAG made in 5000 samples.
In the above way our business started designing its sample set.
2010
In 2010 our first model made out of recycled PVC was produced: it was named “LA GIAPPONESINA” which has been very popular among women.
Next ETUIX launched “LA MESSENGER” on the market: a comfortable and versatile shoulder bag. A variety of phone cases have also been produced.
2011-2012
In 2011 ETUIX landed on the web and social media. At the same time, it created its first computer bags and entered the office world.
2013
In 2013 ETUIX expanded its portfolio and achieved its first photo shoot employing a cast of professional models.
2013-2017
Between 2013 and 2017, more than 25’000 items were created for mainly Swiss customers such as banks, insurances, fashion brands, music festivals, automotive industries, and some international companies.
2018
The 2018 was the opening up of the Emirates market and the establishment of one of its headquarters in Dubai.
2013
In 2013 ETUIX expanded its portfolio and achieved its first photo shoot employing a cast of professional models.
2013-2017
Between 2013 and 2017, more than 25’000 items were created for mainly Swiss customers such as banks, insurances, fashion brands, music festivals, automotive industries, and some international companies.
2018
The 2018 was the opening up of the Emirates market and the establishment of one of its headquarters in Dubai.
COMPANY PHILOSOPHY
“Don’t spend to destroy, invest to create!”
People usually think (wrongly) that respect and care for the environment will prevent progress from happening, but actually it is part of it. The field of fashion is quickly and constantly changing. To constantly appear stylish, people tend to discard clothes or accessories just because tastes and trends are continually evolving.
ETUIX creates a series of items which are oblivious to generations, seasons and trends. It creates products which are designed and dedicated to those who have chosen eco-sustainability as their lifestyle.
ETUIX donates some of its proceeds to non-profit organisations who are engaged in eco-sustainable projects.
COMPANY PHILOSOPHY
“Don’t spend to destroy, invest to create!”
People usually think (wrongly) that respect and care for the environment will prevent progress from happening, but actually it is part of it. The field of fashion is quickly and constantly changing. To constantly appear stylish, people tend to discard clothes or accessories just because tastes and trends are continually evolving.
ETUIX creates a series of items which are oblivious to generations, seasons and trends. It creates products which are designed and dedicated to those who have chosen eco-sustainability as their lifestyle.
ETUIX donates some of its proceeds to non-profit organisations who are engaged in eco-sustainable projects.
ETUIX donates some of its proceeds to non-profit organisations who are engaged in eco-sustainable projects.
Contacts
Are you interested in our projects? Would you like to buy accessories which are fashionable and environmentally-friendly at the same time? Contact us!
We will be happy to help you!
ETUIX
ETUIX LTD
Time Place Tower
Dubai Marina - UAE
Tel: +971 585 160 291
Email: info@etuix.com