COLLECTION:
EACH BAG IS UNIQUE
By purchasing a bag or accessory Etuix, you can be sure of having a handbag unique, different from all the others! The texture and the colors of each object will always be different from the others, but always maintaining the same production quality Etuix demands of every product! Just be conventional and equal to others. Distinguish yourself with a bag Etuix!
eSMILE
With this bag you’ll never pass by unnoticed.
It is strong with a dynamic personality.
Features :
- Sturdy loop handle;
- Convenient internal pocket;
- Coupling key ring;
- Safety zipper.
Details :
Dimensions::- 31cm x 31cm x 11cm*
- Smooth and micro-perforated PVC
- 2.3lt.*
- Safety zipper
eWINKY H
eWINKY H is synonymous with comfort and practicality.
Features :
- Sturdy and adjustable shoulder strap;
- Vertical cut A4;
- Three (3) comfortable and roomy pockets;
- Additional back pocket A4;
- Quick and easy magnetic closure.
Details :
Dimensions::- 32cm x 30cm x 7cm*
- Smooth and micro-perforated PVC
- 3.0lt.*
- Quick and easy magnetic closure.
eWINKY V
eWINKY V is synonymous with comfort and practicality.
Features :
- Sturdy and adjustable shoulder strap;
- Taglio verticale, formato A4;
- Three (3) comfortable and roomy pockets;
- Additional back pocket, 8.3 x 11.7 inches;
- Quick and easy magnetic closure.
Details :
Dimensions::- 30cm x 32cm x 7cm*
- Smooth and micro-perforated PVC
- 3.0lt.*
- Quick and easy magnetic closure.
eNERDY S
eNerdy S will take care of your computer and tablet.
Comfortable and resistant accompany you at all professional times and not.
Features :
- Sturdy and adjustable shoulder strap;
- Hosts tablets and notebooks up to 13 ";
- Fully padded;
- Interior partition;
- Back pocket;
- Resistant click-clack closure.
Details :
Dimensions::- 35cm x 25cm x 9cm*
- Smooth and micro-perforated PVC
- 4.5lt.*
- Click-clack closure
eNERDY M
eNerdy M will take care of your computer and tablet.
Comfortable and resistant accompany you at all professional times and not.
Features :
- Sturdy and adjustable shoulder strap;
- Hosts tablets and notebooks up to 15.6 ";
- Fully padded;
- Interior partition;
- Back pocket;
- Internal pockets;
- Resistant click-clack closure.
Details :
Dimensions::- 38cm x 32cm x 9cm*
- Smooth and micro-perforated PVC
- 5.5lt.*
- Click-clack closure
eKISSY
The eKISSY is spacious and practical.
This shopper will be your best friend.
Features :
- Sturdy handle;
- Can be carried by hand or on the shoulder;
- Three (3) roomy internal pockets;
- Safety zipper.
Details :
Dimensions::- 45cm x 37cm x 15cm*
- Smooth and micro-perforated PVC
- 9.0lt.*
- Safety zipper.
eZIPPY
eZIPPY will accommodate all your objects and get rid of the clutter.
You cannot resist its comfortable and roomy design.
Features :
- Arm or shoulder straps;
- Roomy;
- Safety zipper;
- Large internal pocket;
- Horizontal cut.
Details :
Dimensions::- 46cm x 27cm x 11cm*
- Smooth and micro-perforated PVC
- 6.0lt.*
- Safety zipper.
eLOVELY
Practical and indestructible, this shopper will be with you every day available for your every need.
Features :
- Sturdy and adjustable shoulder strap;
- Roomy internal pocket;
- Double lined;
- Designed internal lining;
- Safety zipper.
Details :
Dimensions::- 30cm x 36cm x 10cm*
- Smooth and micro-perforated PVC
- 4.5lt.*
- Safety zipper.
eCOOL 3G
Designed for practical and quick retrieval, it becomes a glove for your samrtphone, protecting it from accidental drops.
Features :
- Sturdy smartphone case;
- Accommodates iPhone 3G - 4G – 4GS or similar size phones;
- Practical pull strap for easy access;
- Double business cards pocket;
- Lined with Alcantara fabric.
Details :
Dimensions::- 12.5cm x 8cm x 0.3cm*
- PVC liscio
- 0.1lt.*
- Practical pull strap for easy access.
eJOY
Durable, practical and functional, the eJOY will be your ultimate tablet case.
Features :
- Sturdy tablet case;
- Accommodates iPad 2 - 3 or similar size tablets;
- Practical pull strap for easy access;
- Velcro safety clasp;
- Four front pockets for holding business cards and pens;
- Lined with Alcantara fabric.
Details :
Dimensions::- 21cm x 25.5cm x 0.3cm*
- PVC liscio
- 0.5lt.*
- Practical pull strap for easy access and retrieval of your iPhone.
eCHEEKY
eCHEEKY can become a valuable traveling companion to carry all your coins.
Features :
- Double sided opening snaps;
- Triangular format;
- Pocket-sized and sturdy;
- Lined with Alcantara fabric.
Details :
Dimensions::- 9cm x 9cm x 1cm*
- PVC liscio
- 0.2lt.*
- Opening/closing snaps.
About Us
Etuix is a new concept created in 2008 by Lapix Sagl, an Outdoor Advertising company. Etuix comes to life by combining an ecologic philosophy, passion for fashion, design and creativity.
When advertising posters are the end of their campaign and destined to be destroyed, Etuix recycles them, transforming them in purses, bags, backpacks, wallets, shoes and belts.
In 2009 Etuix becomes a real brand and starts to create unique fashion accessories, one of a kind objects, result of a perfect harmony between the Swiss’ planning of the concept, and the skillful “Made in Italy’s” craftsmanship.
History
How Etuix comes to life - October 2008
It is from this date that Etuix takes shape with the first concept of fashion. Born from Lapix SAGL ' need to dispose of their advertising maxiposters and from the desire to support the environment that surrounds us.
First sketches - November 2008
It now begin the development of the first concepts for possible solutions to recycle PVC panels. The ideas are put on paper with sketches and drawings of accessories, bags, purses, belts and anything else the mind of Etuix could generate!
First sample - April 2009
In 2009 we began to develop our projects. From theory to practice. With great effort and determination to solve any possible problems, we were able to create the first Etuix' item.
First project - June 2009
The first Etuix product takes shape. A thermal bottle holder is the first object created and produced for a private client. Given the success, the enthusiasm grows to the point to soon produce other models.
Collection development - October 2009
In the same year Etuix gives life to a series of new products, which broadens the range of our collection.
First handbag - February 2010
The first PVC handbag sees the light at the beginning of 2010. This model takes the name of “Giapponesina” - Japanese girl. It is a real success among our female clients thanks to its delicate and fashionable design.
First casual handbag - May 2010
In May of 2010 the first sample of our casual handbag is produced. Suitable for everyone, men and women, with its messenger style can be worn with any type of outfit.
First iPhone case - November 2010
Etuix looks out to the mobile world and its ready to face the growing iPhone fever. Sure enough, at the end of 2010 Etuix creates the first iPhone case. Unlike the other hundreds of iPhone cases on the market, this is the only one with pockets on the front, and do not forget that all our iPhone cases are one of a kind.
2011 Collection - January 2011
In early 2011 we began to develop and produce the collection for the new year!
On the web - June 2011
We then started the development of our website and be present on social networks. Facebook is the first essential step. The website unfortunately receive a screeching halt, which will delay its launch until early 2013
Office world - November 2011
The year 2011 marks for Etuix the entrance into the world of office products. The first computer bags are created, available in two sizes to meet different sizes of laptops
Facebook launch - December 2011
Etuix creates a page on Facebook to keep our supporters in touch with us and immediately receive all our latest news.
Photo Shooting - February 2012
After developing most of our samples, was time to market them. And what better way than a photo shoot? Thanks to outstanding fashion models, including Yendri from the X-Factor and the atmosphere of the city of Turin, our bags are beginning to take real life.
Our philosophy
Often we are convinced that respecting the environment is an obstacle to progress. But it is a mistake: it is part of it.
The fashion industry is subject to rapid change. In order to continually keep the pace with the latest trends, we tend to reduce the life of clothes and accessories.
Etuix creates lines made of original and unique objects that go beyond generations, seasons and trends, thoughts exclusively for those who made eco-sustainability a life style.
A percentage of Etuix’profits are given to non-profit organizations active in eco-sustainable projects.
Production
The production of Etuix is 'Made in Italy’, synonymous with quality' and design.
From the maxiposters to the smallest product, each step of the process is monitored to obtain the best possible product.
The production process is environmentally friendly. Thanks to the recycling of PVC panels, Etuix prevents their incineration and CO2 emissions into the environment.
Before being processed all PVC panels are washed and disinfected from the impurities collected during the months of the posters’ advertising exposure.
Totally secure, the bags and all the other Etuix’ items give back a new life to the megaposters, creating an original look, fashionable and respectful of our environment.
Production
Printed Panels
Everything starts by printing PVC advertising posters, commissioned to Lapix SAGL. Lapx are a communication medium of great visual impact. A poster can be as big as 800sqm!
Cutting the Poster
Once the advertizing campain is over, we take down the posters and cu them into standard size panels. The panels are then cut again into smaller pieces and sizes to create purses, accessories and all the other items we create.
Washing the Panels
Once the panels are cut into smaller pieces are washed in order to remove all impurities built up during the outdoor campain. Washing the material also helps eliminating unpleasant odors. This is a step that distinguishes us from our competitors.
Assembly
The clean panel are then taken to our tailors. Their experience enables them to cut, sew, and put together the products that you will want to buy.
Packaging
Each piece is inspected for quality control, labeled and packaged. Now the product is ready to be sold.
Environment
With each Etuix item purchased, you help saving Co2 emission (that would have happen by disposing the posters) and you help the environment, because Etuix donates 1% of the profit from each item sold to the non-profit association “1% for the planet.” This global movement helps environmental organizations worldwide in their mission to make positive environmental changes!
Company Project
LAPX and ETUIX also offer a direct line with the companies that are sensitive to the project of eco-sustainability, but at the same time do not want to give up a quality accessory and style.
ETUIX provides businesses that have used a poster or mega-posters for your advertising campaign, the possibility of recycling the same to create bags, ipad or iphone and all products in the range Etuix, and then use them as they see fit, such as gifts for your customers, or for their internal use of their employees or as an actual sale to the details of items with their logo.
Companies interested in this project and idea, they can also create a PVC sheet on purpose, not for publicity, but now with the aim of producing bags, computer bag, etc. etc. all original and branded by their trademark. Items unique and original!
For all companies sensitive to environmental and social consequence of their actions Etuix provides a tool for co-marketing and promotion of double effect alongside the innovative "green communication" to the continuation of their campaign "outdoor", making manifest the attention company with respect to environmental issues.
Etuix provides all their creativity to create models that fit your target audience that respect ecological philosophy that characterizes the brand.
Some major companies have chosen to communicate with their partners and customers through engaging, original, unique and above all environmentally friendly.
Showcase
NESPRESSO
Prodotti realizzati per la campagna pubblicitaria Nespresso. Oggetti unici ed innovativi, come il porta cialde del caffè e porta tazzine, danno al telo pubblicitario una seconda vita, che la stessa Nespresso ha usato come estensione della propria compagna pubblicitaria.
Realizzate anche borse porta computer, cartellette porta documenti, shopper e porta iPad per un uso interno alla ditta e omaggi a ospiti e dipendenti.
Con un costo inferiore alla stampa ed affissione di un nuovo poster, Nespresso ha potuto realizzare una seconda campagna di marketing, originale e d'impatto!
Recovering Poster Tarps
Etuix is always looking for commercial PVC tarps to use in creating its own models. The banner should preferably have a weight of at least 550 g / m² and must be printed with solvent and in good condition.
If your company has PVC posters to be disposed of, we will pick it up at no cost to reduce your disposal expenses.
Do you have a used advertising poster for your campaign? Please contact us and we will offer you a customized solution for its recycling.
Temporary Store
ETUIX sarà presente, nelle giornate dal 9 all’11 aprile nel Temporary Store a Milano. Esemplari esclusivi saranno messi in vendita a prezzi di lancio vantaggiosissimi!
Il Temporary Store si trova in c.so Venezia, 35 Milano.
Se siete in zona non fatevi perdere questa opportunità!
Fiera Giappone!
E’ ufficiale che Etuix parteciperà alla fiera nipponica “COLLEZIONE ITALIANA” dal 22/01/2013 al 01/02/2013. Sarà esposto per la prima volta il campionario Etuix nell’isola giapponese e più precisamente a Tokyo nel quartiere Kotsu Kaikan a Ginza.
Saremo presenti anche in future fiere giapponesi, quindi rimanete collegati per ulteriori sviluppi e per foto degli eventi che avverranno.
Vi salutiamo con un più che consono SAYONARA!